Why should you use Liferay for B2B eCommerce

Use Liferay for B2B eCommerce

Ever since the global pandemic struck, many businesses found themselves compelled to transition to the digital realm. Establishing an ecommerce platform became an imperative rather than a choice. Survival hinged on venturing into online sales, lest the risk of closure loomed large. This prompted a frenzied rush among enterprises to establish online stores and integrate ecommerce functionalities into their existing websites.

However, before this paradigm shift, some companies were already pioneering remarkable innovations in the field of ecommerce. One such trailblazer is Liferay. Liferay stands out as an open-source, cost-free enterprise portal primarily designed to facilitate corporate extranets and intranets. Consequently, it concentrates its efforts on catering to the B2B market, rather than attempting to straddle both B2B and B2C customer segments. At times, Liferay is also characterized as a web application framework or a content management framework. Enterprises have the flexibility to augment their Liferay experience by incorporating custom plugins and extensions, thus achieving a more robust and personalized ecommerce solution. So, why should one consider Liferay as the ideal choice for enterprise ecommerce?

Allow the experts to elucidate the matter. Liferay has established itself as a formidable presence in the ecommerce arena, boasting a comprehensive array of features and seamless integration with third-party services, should the need arise. Let's delve into a few standout features:

1. Catalog and Product Browsing: 

Liferay Commerce offers a feature-rich product and catalog browsing experience, encompassing diverse elements like product comparisons, recommendations, related categories, user-behavior-based product suggestions, content-based recommendations, product trials, elastic search, and much more.

2. Product Content Management:

Beyond the visual appeal, detailed product descriptions and content play a pivotal role in simplifying prospective buyers' purchase decisions. Liferay provides an extensive range of options, such as specifying product types, attaching files, enabling previews and samples, offering various product view options, managing product availability, configuring categories, setting order quantities, generating SKUs, and employing option templates to cater to your unique needs.

3. Order Management:

Liferay streamlines order management with an array of features, including an order dashboard, order details, account orders, buyer workflows, payment history, email notifications, order forecasts, seamless OMS (Order Management System) integration, and more.

4. Payments and Tax Management:

Liferay leaves no stone unturned in facilitating global ecommerce operations, offering features such as exchange rate management, ECB (European Central Bank) integrations, measurement units, tax rate configuration, tax categorization, and more.

5. Sales Rep Support:

Liferay acknowledges the significance of post-sale customer support. It empowers sales and service representatives with functions to modify orders, provide assistance, and execute various actions on orders. Additionally, it offers loyalty system capabilities, real-time dashboards for customer accounts, and sales network management in alignment with organizational structures.

And this is merely the tip of the iceberg. Liferay encompasses a holistic suite of features, including site and content management, account and user management, checkout, shipping, and everything essential for a comprehensive ecommerce solution. The beauty of Liferay lies in its status as an open-source platform, continually evolving and expanding its feature set to simplify users' lives.

We've barely scratched the surface here. The scope of Liferay's capabilities for setting up, operating, and maintaining an ecommerce website is extensive. As specialists in Liferay Portal Development and Liferay consulting services, we can delve even deeper into the multitude of features that make Liferay the top choice for ecommerce. The decision to opt for the Liferay platform for ecommerce isn't solely about its vast array of options; it's about the unparalleled quality with which it executes them.

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